Case Studies

 



NOKIA CASE STUDY

 

New phone services like internet mobile phones, video and e-mail on mobile phones will become mainstream only if their prices get lowered and the most effective way of doing so is through advertising (mobile 2.0).
Mobile phones can broadcast ads in any form: video, text messages, search and banner displays offering more features than the internet with location services and click to call or instant secured billing transactions. Mobile ads can also be fine-tuned based on customer data.

Nokia has selected Clicmobile’s platform to power the first B2B platform dedicated to mobile advertising.


 

FAIRTILIZER CASE STUDY

 

Amplified Word Of Mouth

Fairtilizer is a company that provides a truly disruptive service in the music industry. Clicmobile powers their mobile apps allowing users to discover new music available on the internet and access the tracks with their phones."



   

YOOTRIBE/M6 CASE STUDY

 

« Share your passions with your friends and your friends’ friends »

Yootribe is a social networking and user generated content platform that got launched in April 2006 by Switchmod and M6.

Yootribe emerged from an observation: the audience’s interests and habits move from TV to the internet and the mobile.
Communities develop quickly and are already generating revenues. The future belongs in the development of this phenomenon: advertising and publicity have to adjust to it.

Yootribe is a 15-35 years old panel community: the age panel of M6’s average audience. Its goal is to share passions.
Yootribe enables to create friends’ group, to meet friends’ friends, to share photos, videos, messages and all sorts of passions with a community both on-line and on the mobile.

Clicmobile provides Yootribe with

  • Its internet/mobile platform
  • Its conception, animation and hosting management team.

Yootribe enables:
Social Networking Service

  • Create your own page (photos, videos, tags, audio)
  • Invite your friends
  • Invite your friends’ friends
  • Create groups which share the same passion
  • Personalize your profile, your group, your world
  • Chat in live video with other members.

User Generated Content Service

  • Add and share videos, texts, and sounds…
  • Add comments, votes
  • Use of a research engine.

Mobile Extension (WAP 2.0)
Most of the features you find on the web and also

  • Status notification
  • Geo-localization
  • SMS.

Please visit www.yootribe.com



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